Memo: The Green Homes Guarantee is Popular

By Daniel Aldana Cohen, Senior Fellow at Data for Progress, Director of the Socio-Spatial Climate Collaborative at the University of Pennsylvania;
Tara Raghuveer, Housing Campaign Director at People’s Action;
Sean McElwee, Co-Founder of Data for Progress;
Jack Nicol, Analyst at YouGov Blue;
John Ray, Senior Analyst at YouGov Blue

Data for Progress recently fielded a survey of registered voters, and posed a series of questions about support for ambitious housing policy reform with an emphasis on equity and sustainability. We find that, even accounting for partisan identification, there is a clear appetite for green housing reform in the United States.

Executive Summary

  • Each of the housing policies we polled had outright majority support across registered voters, including policies that explicitly involve large expenditures of federal revenue.

  • While Republicans on net opposed the policies we surveyed, Independents and Democrats both favored each policy on net.

  • New funding for green housing retrofits polled the most strongly among registered voters and among Republicans and among Independents, while Democrats were about as enthusiastic across the full set of items we surveyed.

  • Even with opposition messaging and partisan framing, progressive housing policy that funds green investments in social housing.