Messaging on Lowering Utility Costs

With high energy costs and inflation continuing to dominate the national conversation, Climate Power and Data for Progress conducted message testing to better understand the most effective ways to frame investments in clean energy as a way to lower energy costs. The bottom line is that the economic agenda of President Biden and Democrats in Congress is likely to include investments in clean energy. Framing those plans as ways to lower costs increases the margin of support from +10 to +24 points. The biggest shift comes from people under 45 and Hispanic voters.