Memo: Voters Support More Regulation of Social Media Companies
By
Sean McElwee, Executive Director, Data for Progress
Emily Bello-Pardo, Senior Political Analyst, YouGov Blue
Executive Summary
A majority of voters enjoy using social media sites like Facebook, with very slight differences based on respondent’s self-reported party ID.
Most voters (53 percent) would prefer to use a digital currency devised by a public source like the government, with only 5 percent indicating they would prefer to use a digital currency from a private source. Notably, 41 percent of voters report being unsure about which of the two options they would prefer. This result holds across the partisan divide.
Six out of ten voters support a policy requiring large social media sites like Facebook and Twitter to make public the algorithms that they use to serve ads in their platforms. A majority of Democrats (64 percent), independents (53 percent), and Republicans (58 percent) each support such a policy.
Fifty-seven percent of voters support a new tax based on the size of social media companies. The policy has net support across all three groups: 54 percentage points among Democrats, 23 points among independents, and 12 points among Republicans.