Memo: Polling And Messaging On Pharmaceutical Pricing Reform
As Democrats move forward with legislation on prescription drug costs, their central message should be a moral case against pharmaceutical industry profits and the idea that patents are a privilege the industry has abused.
Executive Summary
Voters support pharmaceutical reforms, including those that would grant the government significant leverage in drug prices.
Across the board, Independents side with Democrats on pharmaceutical reform, as do Republican voters on many issues.
Despite the belief that lack of access to pharmaceutical drugs is a rural phenomenon, we do not find significant differences in overall support by voters’ urban/suburban/rural status.
